A new and innovative Visual Merchandising concept was created from collaborating the two brands 'Other Shop' and 'Bape'. Other Shop prides itself in its pristine and tailored clothing, whereas Bape is a popular trainer brand. 

A trend that has emerged over the years is to wear trainers with non sports related clothing, and this is exactly what 'Other Shop x Bape' intended to achieve.

Bringing Bape trainers into the Other Shop store was essential for gaining customer awareness. In order to show this, a new Visual Merchandising display was created, as well as a look book to be handed out to customers to show various outfit builds, and how the trainers could be worn with the clothing. Fixtures and fittings also had to be considered, along with product placement and staffing.

Skills in both  Adobe Illustrator and Photoshop were gained when creating visuals for this module. The skills learnt n this have proved useful and have contributed greatly towards other outcomes.